Internet Advertising
Reach The Unreachable

Internet is the newest of the media types which scope of audience is enormous and keeps growing every single second. However, it is often isolated under the spotlight of the highest intensity medias such as magazine advertisisng and TV advertising and has not been included in the breakdown of advertising spending.

Within such a fast peace and technologically advanced society that we live in, we do not have time and means to waste. The advantages of Internet advertising far excess that of traditional print publications through cost, wider consumer markets, and most importantly the potential of increased profit margins.

In contrast with traditional print publications, while the initial startup costs of an Internet website may be at times comparable to that of a one - time promotion in traditional print media, the costs are considerable lower for the following reasons such as no expense bared for storage, delivery, or repeated design fees for each new promotion. The Internet website is reusable, recyclable, and rarely falls into redundancy with outdated materials. When considering the advantages of Internet - based advertising, the error modification incurs little to no cost to repair typographical errors and wrong promotion dates. It's much easier to fix an oversight like this at the spur of the moment, and only takes a moment.

The availability of the Internet website allows consumer access to information, and more importantly sales twenty - four hours per day, seven days per week, throughout the entire year which is known as "24x7x365" availability. According to Nielson Net Ratings "Online shopping population to double in the next 5 years".

In weighing the advantage of Internet versus traditional print methods, the consumer market potential is extremely limited in the traditional venue with geographical restrictions in most media being only available to local viewing area, and when larger budges allow, national markets can be approached. By comparison, the Internet is extremely the opposite having no physical or geographical limitations and broadening the consumer base on the massive global scale. For an example, sometimes, when a person goes to his e-mail he or she can see different sponsorship links such as Victoria's Secret, Expedia.com, or Time Warner Cable.

Finally, the overall picture can be viewed in financial terms, or specifically, the profit margin. For each dollar that is spent in advertising, a business will take for granted, it will acquire a potential, paying customer. For the traditional advertiser, it may seem like little with two dollars expended to reach a new consumer, but not nearly as impressive as the dime or quarter it required for the Internet advertiser to reach an infinite number of potential customers.

The fact that the opportunity for creativity in online advertising are limitless is one more advantage to consider including target marketing, message tailoring, information access, sales potential, exposure, and speed, when we are to decide what kind of media to use when we want to advertise.